My background is in finance and have worked on wall street several times in varying capacities. I transitioned to the start-up scene, non-profit sector, and found a niche in creating websites, along with driving them and clients large amounts of traffic from across the web. That process is known as Search Engine Optimization (SEO) and Search Engine Marketing (SEM) and few get it right.
I average $0.03 Pay Per Click (PPC), no matter the word or difficulty. It is a game of chess and strategy and it brings me great joy to achieve a companies goal of ranking 1st on Google for keywords they find particularly relevant to them.